Santam awarded top personal insurance company at FIA awards

Santam, South Africa’s largest general insurer, was recognised as the top personal insurance company at the 2022 Financial Intermediary Association (FIA) Intermediary Experience awards.

Based on votes from intermediaries, the awards testify to Santam’s consistent attention to its product offering, with products and service delivery developed to the highest standard. The event was held in Johannesburg on Wednesday, 7 September 2022.

The FIA Awards are local accolades honouring brands in the insurance, investment and underwriting industry annually and set a benchmark for how well product providers enable intermediaries to best assist their clients. The intermediaries judge based on which service provider supplies their clients with products that best suit their needs while remaining innovative and cost effective. Over the course of the awards’ existence, the intermediaries have bestowed Santam with numerous of the prestigious awards, making the insurer a firm favourite in the industry.

Edward Gibbens: Executive Head: Commercial and Personal at Santam, says, “While we do not set out to win awards, we are honoured and very proud to receive recognition in the personal insurance category of the FIA awards.

“Throughout our 104 years of offering insurance good and proper, the role of our intermediary partners has remained crucial, and we have seen first-hand how their expert advice has transformed the lives and businesses of clients. To be recognised by our intermediaries makes all the difference, we are indeed humbled. We also continue to see the valuable role the FIA plays in ensuring the sustainability of our industry. These awards set an important benchmark and it is an honour to be part of the excellence they represent.

“The awards encourage us to continue to offer intermediaries the best insurance experience possible, and to assist them to deliver outstanding value to clients.

“The record levels of claims paid by our business in the last 18 months has collectively allowed us to repair, replace and rebuild more homes, cars and businesses than ever before. Times are challenging, but together we can make a difference.

“Furthermore, we will continue to invest in our intermediary model and constantly adapt to social, environmental and economic shifts to manage insurance risk. Critically, we have identified the integral role intermediaries play as risk manager and how this translates to great value for consumers, businesses and the South African economy. With each engagement with our business partners, we will continue to demonstrate the significant role they play in the insurance value chain,” Gibbens concludes.

“Furthermore, we will continue to invest in our intermediary model and constantly adapt to social, environmental and economic shifts to manage insurance risk. Critically, we have identified the integral role intermediaries play as risk manager and how this translates to great value for consumers, businesses and the South African economy. With each engagement with our business partners, we will continue to demonstrate the significant role they play in the insurance value chain,” Gibbens concludes.